Thursday, August 10, 2017

BOOK SIGNING ETIQUETTE FOR DUMMIES (Because Writers Have Feelings Too!)

   As of this month - on August 14th to be precise - I have been a published novelist for three years.  During those years I have done about a hundred book signings, give or take a few.  I thoroughly enjoy getting out and presenting my works to the public, and if a store is busy I generally manage to have double digit sales.  I love meeting people, talking to people about my books, and above all, I love it when someone reads the back of the book blurb, and their face lights up and they say: "I love stories like this!"

   However, I must admit there are a few things people do that drive me nuts.  I really do believe that most people are decent and polite, given a chance.  But lots of folks have never actually met an author peddling his wares and aren't sure how to handle the situation.  SO, for all you non-writers out there, here are some things you can do to make sure an aspiring new novelist doesn't go home in tears from his or her first book signing!

   1.  GIVE THE WRITER A MINUTE OF YOUR TIME.  Chances are that slim novel lying on the table there (OK, OK, mine are not that slim, I know!) represents months, if not years, of effort.  Composing a story, writing it down, editing it, looking for an agent, looking for a publisher, wrangling over cover art, purchasing copies wholesale (which often represents a huge investment from a person who doesn't have a lot of cash) - none of this is easy.  Even if you have zero interest in the person's book, take a moment of your time, let them tell you about it, and congratulate them for getting this far!

  2.  DON'T THANK THEM FOR NOTHING.  When I see someone come into the store where I am signing, I have a standard line that I use (with minor variations): "Good morning!  Would you like to check out my new novel?  I'm doing a book signing today!"  I get all kinds of responses, but the one that drives me up a wall is when the person looks right through me and says: "Thank you!" without ever making eye contact - and then walks right past me!  Excuse me, but what on EARTH did you just thank me for?  Seriously, even "Sorry, I don't have time right now!" is better than that.  Writers are people, show them a little courtesy.

  3.  AT LEAST THINK ABOUT BUYING THE BOOK.  I get that not everyone is a reader (although that fact makes me very sad).  I realize that not everyone relishes historical fiction with a Biblical twist, which is what I write.  But still, everybody knows somebody who reads!  And, as I always say, a signed first edition makes a marvelous gift for Christmas or someone's birthday.  Besides, who's to say that the struggling young author sitting at that table might not be the next Stephen King or J.K. Rowling?  Heck, that signed book might be WORTH something someday!  Nearly all writers start at the bottom, doing what I've been doing for three years now - sitting at a table trying to persuade total strangers to buy their books. Give'em a break and plunk down a twenty.  You won't miss the money in a week, and you may be the only sale they make that day!  (It doesn't happen often, but it has happened to me, and it's a real kick in the teeth to drive fifty miles and not make a sale!)

  4.  IF YOU BUY THE BOOK, REVIEW IT!  Writers LOVE feedback!  Negative or positive, Amazon and Goodreads reviews mean that people are actually reading and reacting to what we have written.  The only thing worse than looking at your book's Amazon page week after week and realizing that your sales rank hasn't budged is looking at your book's Amazon page and seeing that no one has reviewed it in weeks.  I've been fortunate - my books have generated 67 Amazon reviews and I have only ONE negative review.  Goodreads folks are a little more picky, but even there all four of my books are in the 4 point range out of 5 possible.  We love reading your comments, so go ahead and post a review.  Tell us what we did right.  Tell us what we did wrong.  Tell us you love us.  Tell us our writing is less comprehensible than moose drool.  Just tell us SOMETHING!

  5.  DON'T WASTE OUR TIME.  The only thing worse than having someone blow by you without a word is having someone sit and talk to you for thirty solid minutes, asking you all kinds of details about your book, reading the back and the prologue, and then NOT making a purchase!  We love visiting with you, but ultimately, a writer at a book signing is "on the clock."  We are there to make money for our selves and our families, and most of us are not rich.  So if you're going to take up a big chunk of our time, go ahead and make that purchase!

   There are probably some other things I could list, but these are the things that drive me nuts when I am sitting at a table trying to make a sale.  So please, follow these simple rules and you will make your local author a happy camper.  OH! - and speaking of making a sale:  Here is a link to my that will take you to all my books on Amazon.  Because online sales are important too!


  1. Thank you for your post. Very enlightening as my wife has just finished her manuscript. (Christian Non fiction). Can I ask how you got so many book signings?

  2. You figure out how many bookstores there are within whatever driving radius you are comfortable with (2 hours/100 miles in my case) and start making phone calls. Most stores are happy to have authors come in and sign. If you have success with a store, book return visits. If there is a store in your home town, develop a good relationship with the manager and come in as often as he will let you! Good luck, and thanks.